Dealing with the Media: You Don't Have to be a Victim
Media Relations and Crisis Communication Seminar

Why did Exxon come off looking so poorly in light of the tanker accident in Alaska a dozen years ago? How did Johnson and Johnson actually gain credibility and market-share based on how they handled the Tylenol tampering case? Why do high profile figures under fire such as Martha Stewart have such a hard time successfully dealing with the media? Finally, why do some corporations and organizations get their message across while others fall flat on their face?

If you think the media's agenda is to make you "look bad," how exactly can you manage this stressful experience and come out on top? Stand & Deliver president Steve Adubato has spent much of his professional life as a broadcaster and journalist. A winner of 4 Emmy awards (3 as "Best Anchor") for Channel 13 (PBS) in New York. He has provided expert media communication analysis for MSNBC, FOX News and ABC/7 in New York. Steve uses these experiences as well as his years as a communication coach and trainer to help seminar participants develop effective media and crisis related strategies that will help get the message across under the most difficult of circumstances.

Participants in this Stand & Deliver seminar will learn to develop a concise, compelling and credible message that anchors your communication. Participants will gain the skills needed to identify and respond to the most pressing and difficult questions the media (or other aggressive questioners) are likely to ask. Further, participants will gain the skills needed to take a proactive offensive strategy by responding briefly to these questions and then transitioning back to your message or agenda.

Mock interviews will be videotaped and analyzed and constructive feedback provided so each participant walks away with a clear communication "game plan" for successfully dealing with the media in any circumstance. Specifically, participants will gain the tools necessary to:

• prepare for any media interaction
• have a clear understanding of the dynamics of dealing with the media
• identify a compelling and credible message and use it to anchor any media interview
• simplify complex and/or technical information
• deal with difficult or challenging questions in a proactive and confident fashion

 

"As a broadcaster, Steve Adubato does a real public service by providing a forum for intelligent, in-depth discussion. That experience has been invaluable to our managers in communicating to the outside world"
— Alfred C. Koeppe, President & COO
PSE&G

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